Where buyer first learned about home purchased

2003 2004 2005 2006 2007 2008 2009 2010
Real estate agent 41% 38% 36% 36% 34% 34% 36% 38%
Internet 11 15 24 24 29 32 36 37
Yard sign 16 16 15 15 14 15 12 11
Friend, neighbor or relative 7 7 7 8 8 7 6 6
Home builder or their agent 7 7 7 8 8 7 5 4
Print newspaper advertisement 7 5 5 5 3 3 2 2
Knew the seller 4 5 3 3 3 2 2 2
Home book or magazine 1 2 1 1 1 1 * *
Other 6 4 * * * * * *

* Less than 1 percent
Source: 2010 NAR Profile of Home Buyers and Sellers

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